To cater for the needs of the market AJ Sports was established in UK in 1998 and the past few years has seen substantial growth, offering for the first time specialty in Asian brands, which quite a lot of cricket players now take a liking to. Whether it's Curved Bats, Fine Leather Protective equipment, Highest Quality Playing and Training Apparel, the operation offers under one roof the top quality range in Leading Brands at reasonable prices. Pricing has always been one of out primary concerns, as exuberant price do not do ant good to anyone's health. Our client base has been as diverse as we could have wished for. Our approach to the game of cricket and market place mechanics enables us to keep close contact with all our customers, catering to their individual requests and needs allowing us to get regular feedback which is quite helpful in improvement and restructuring our services and product.

AJ Sports product line has been designed for cricketers at all levels providing for their equipment needs. Our Clients are presented at all levels of cricket. Whether it's Club Cricket, County Cricket or International Arena, our products have proved high quality, durability and excellent craftsmanship. It is also an honor that at one time or another every Test Playing Nation has adorned our Playing Clothing and/or equipment which is reflective of our quality and efficiency.

We have experienced steady and structured growth, which has allowed for sustainable development of our strategy, market and product line. It has also seen us secure international associations and commitments. We take pride in our portfolio of clients which includes Pakistan Cricket Board (PCB), Board of Control for Cricket in Srilanks (BCCSL), Bangladesh Cricket Board (BCB), Emirates Cricket Board (ECB) and Cricket Online U.K Ltd.

As part of its approach towards organizational growth and strategic expansion AJ Sports signed an agreement with the International Cricket Council (ICC) in JUNE 2003, whereby it acquired the status of the Official Supplier to the ICC. Complete needs of the ICC Emirates Elite Panel of Umpires and Referees and the ICC Development program will be fulfilled by AJ Sports Brand Equipment. This has been a progressive route for a company which believes in efficiency, professionalism and commitment as its core values for services.

Please enjoy browsing through our website for the Season 2005. We have introduced new products which have been developed keeping in view the demands of the game and players. All our products are hand picked to provide maximum safety, comfort and return. We are extremely thankful to our customers for their support which is one of the most important contributory factors in our growth. We join them in their support and passion for the game of cricket.

We seek your continued support and hope that we are successful in satisfying your needs in terms of quality, safety and price